January 28, 2023


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Simply since you begin a enterprise doesn’t imply you robotically inherit the arrogance and swagger paraded by entrepreneurs on social media. It might probably take time to imagine in your self, your product, and your model.

For those who’re struggling to keep up wholesome habits or missing the tenacity to deal with the following problem in your online business, there’s hope. Via boldness, you possibly can discover ways to develop your online business with out regrets, in addition to develop your individual private energy as an entrepreneur.

Jennifer Cohen’s constructed a enterprise across the energy of boldness. She is an entrepreneur, model builder, podcaster, writer, and educator. She’s written three books within the health, wellness, and wholesome habits area and labored with world-famous clientele that has included Hollywood celebrities, Olympic athletes, blockbuster recording artists, high CEOs, and extra.

She has offered corporations for hundreds of thousands of {dollars}, appeared on main community exhibits, and based and hosts the top-rated Habits & Hustle podcast. Cohen can be an in-demand motivational speaker for a spread of corporations in addition to enterprise colleges, and her TEDx discuss has greater than 5 million views on YouTube.

Boldness is an typically misunderstood idea, and in her new e book, Greater, Higher, Bolder, Cohen breaks down her unequalled life expertise into sensible steps everybody can be taught to unlock the life you need that’s hiding in plain sight.

Q&A with Jennifer Cohen

We caught up with Cohen about her new e book and the brand-building methods she’s realized all through her profession.

Q: What’s one factor you’ve performed this week that helped your online business?

A: Say no to pointless conferences. So typically, we really feel like we have now to say sure to all the pieces, however what we don’t do sufficient of is say no. Whenever you say no to 1 factor, you might be really saying sure and making area for one thing else. Priorities are vital. Worth your time and solely say sure to what you’re feeling is in step with your present priorities.

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Q: What challenges in your online business are you wanting ahead to tackling in 2023?

A: Streamlining my workflows for larger productiveness and effectivity in all of my initiatives is a important purpose of 2023. “Delegate to raise” is my mantra going into the brand new 12 months.

Q: There’s this debate within the entrepreneurial neighborhood about work/life stability and whether or not it’s attainable while you’re constructing a enterprise from scratch. What’s your recommendation for early-stage founders struggling to stability private {and professional} well being?

A: Don’t. You must go all in on no matter you are attempting to construct with focus and boldness. The concept of labor/life stability is for these with a 9-5, not entrepreneurs.

Q: You constructed a number of companies round a model. Now, you’re constructing a enterprise round your private model. What are the variations between the 2 methods to develop a enterprise?

A: They’re extra related than folks would possibly understand. Quickly each enterprise will likely be fueled or failed by the content material they do or don’t create.

Q: You’ve efficiently offered bodily, digital, and mental merchandise. What methods have labored for you throughout your profession to inspire an viewers to purchase?

A: Constructing a neighborhood is without doubt one of the finest methods you possibly can promote any product. A podcast viewers converts so nicely purely as a result of your viewers feels as if they’re your mates, that they know you and are part of your neighborhood.

Q: The web well being and wellness business skyrocketed within the final couple of years for apparent causes. How do you preserve belief along with your viewers understanding there are such a lot of differing opinions only a swipe or click on away?

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A: My viewers has been with me for years, and so they know my experience and expertise within the area. In addition they know that I’m always studying and staying updated on the most recent science progress, and discoveries in well being, health, and wellness.

It’s important to maintain an open thoughts to studying and rising, irrespective of how established you might be in your area.

Q: Your TED discuss on boldness from 2019 has shut to five million views. What modified after that discuss?

A: It undoubtedly led to extra talking engagements and a newfound sense of confidence on the stage.

Q: You’ve talked about “boldness” as a talent you possibly can apply. How can a founder train boldness of their enterprise?

A: At all times advocate for your self, what you need and what you understand your online business wants. In moments the place you’re feeling your self acquiescing to no matter is introduced to you, however you understand you have to converse up, do it.

Q: What motivated you to begin your podcast Habits and Hustle? What did it really feel like being “on the opposite facet of the mic” interviewing celebrities, well being icons, and enterprise homeowners?

A: Success may be instantly attributed to day by day habits. I’ve all the time been interested in what day by day habits probably the most profitable entrepreneurs possess, so it was a pure transition to the idea of my podcast. I additionally wished a solution to give again to my viewers, and I couldn’t consider something higher than offering them useful recommendation, information, and knowledge from those who have dominated of their respective industries.

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Q: In your new e book, Greater, Higher, Bolder, you share case research of boldness in motion. What’s probably the most unlikely story of boldness that you simply included within the e book?

A: How getting the flawed e mail modified the trajectory of my profession.

You by no means know what alternatives can come from supposed errors.

Q: Failure is one other in-vogue matter for startups and entrepreneurs. Whereas, on reflection, failure can seem to be an excellent factor, how do you take care of the ache of failure within the second?

A: It may be exhausting to take care of failure momentarily, however dwelling on something is a waste of time.

Q: Have you ever all the time recognized what you wished in enterprise? Or have there been instances while you’ve misplaced observe of your imaginative and prescient?

A: Being an entrepreneur has all the time been in my DNA.

Q: You’ve labored carefully with profitable folks, from athletes to enterprise leaders to celebrities. How do you suppose they maintain success?

A: Sustaining wholesome day by day habits is, unquestionably, the important thing to sustaining success. Habits are the constructing blocks to getting the life you wish to stay.

Q: What does success appear like for Jen Cohen?

A: To me, it’s all about dwelling a wealthy life, and I don’t imply financially wealthy. I imply wealthy with that means, experiences, reminiscences, family members, and true achievement. That’s my thought of success.

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